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Flex Appeal

 
 
 

Flex Appeal

Flex Appeal is a fitness company that currently specializes in posting daily videos, pics, and tips on how to improve your health and get fit. The client's brief challenge was to design a modern identity that would support a possible future expansion of the brand into the wide range of new product lines. With the logo acting as the brand name in a bold minimalistic style, the design is clearly applicable to a variety of products.